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Family Education online media kit
kids & teens

Parent Site is about EDUCATING mothers and mothers-to-be, so they can raise healthy, well-educated children. serves both its core audience of mothers of school-aged children and its extended audience of mothers-to-be and mothers raising very young children. As their children grow, these moms come to depend on to help guide them through their children's preschool and school years. The site puts special emphasis on helping mothers make safe, secure choices when it comes to their children’s entertainment and activities.’s extended editorial offering includes information on food, health, self-fulfillment — even home maintenance. The site is a complete and primary source of information and support on a wide range of issues affecting today's families.

In short: offers well-rounded and balanced content that helps moms prepare for a healthy lifestyle as it relates to all areas of their family’s lives.

Audience Profile**
Highly educated, influential household decision-makers:
90% are female; 83% are "moms“ with at least one child under 18 living at home.
91% are between the ages of 25 and 54.
83% have education beyond high school.
Average annual household income is more than $67,000.
83% are primary grocery decision makers.
FE visitors are 128% more likely to have 3+ kids and 83% more likely to have 2+ kids than visitors to the average family site.

Partnership Benefits
Access to the highly coveted family decision-makers.
Complete advertising ensemble: market-specific to network-wide sponsorships, online ads, sweepstakes, surveys, content integration, home-page ownership, and newsletters. Special cross-media sponsorships and promotions are also available.
**Source: Leflein Study, September 2006