Our Audience

Family Education Network, Inc. (FEN) welcomes more than 10.5 million unique visitors per month, generating over 530 million monthly page views. FEN is the leading online network reaching Parents, Teachers, Kids, Tweens, and Teens; and Moms and Kids together. Advertisers can independently target these distinct, co-influential groups.

Family Education Network is a subsidiary of Pearson Education, owned by Pearson plc., a $7 billion global publisher and the leading higher education publisher in the world, with imprints such as Addison Wesley Longman, Scott Foresman, and Prentice Hall. Pearson also owns leading consumer publishers Penguin Putnam, The Financial Times, and The Economist.

Family Education Network’s visitors are highly influential within their peer groups; they are pro-active people who investigate many options and communicate with others both online and offline, professionally and socially.

Family Education Network is a trusted source of information and services, reaching across the full spectrum of learning, entertainment, edu-tainment, and development.

Family Education Network users are…

	90% of our audience is female.
	91% are between the ages of 25 and 54.
	83% have at least one child under 18 living in their household.
	83% are grocery decision makers.
	70% access the Internet from home.
	91% access the Internet with their child at least once a month. (14 times per month is average.)
	FE users are 128% more likely to have 3+ kids and 83% more likely to have 2+ kids than the average online family audience.
Source: @Plan 2007

Parent Site*
Total average page views per month: over 10 million.
Total average unique users per month: more than 2 million.

Teacher Site*
Total average page views per month: over 7 million.
Total average unique users per month: over 1 million.

Kids, Tweens, and Teens Sites*
Total average page views per month: over 500 million.
Total average unique users per month: over 7.5 million targeted by age and gender specifically, and approximately 1 million unique parents and kids online together.

Source: @Plan 2006; Webtrends 2006